Gain the key knowledge to ensure any marketing communications you create and deliver enhance your relationship with stakeholders and external partners. This course shows you how to make full use of all the communication tools and techniques available. It provides a detailed overview of targeted interaction with customers and prospects using one or more media such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.

• Your brand’s voice

• Identify communications objectives

• Map out target audiences and the persona of your buyers

• Understand the advertising opportunities available

• The importance of communications that align with a brand image

• Understand the effectiveness of a marketing campaign

• Evaluate the importance of marketing communications within an organisation

 

Benefits for the individual

 

• Improved marketing communications

• Discover a range of creative thinking techniques

• Better evaluation of marketing communications campaigns

• Ability to select the right marketing approach according to target audience

 

Benefits for the organisation

 

• Improved brand awareness and credibility

• Enhanced loyalty and trust

• Increased visibility of brand

• Lasting relationships with a target audience