Branding is just as important for small businesses as it is for large businesses. This creative course reveals what makes a brand successful and the techniques you can adopt to develop a sustainable brand.

 

Our aim is to give you a succinct understanding of the importance of your brand, along with the insights and tools to maximise its impact for a genuine competitive edge.

• Importance of brand identity

• Brand identity

• Market research

• Competitor analysis

• Defining your brand

• Developing your brand strategy

• Launching your brand

 

Benefits for the individual

 

 

Benefits for the organisation

 

• Competitive edge

• Enhanced recognition and credibility with customers

• Brand consistency

• Help with recruitment and retention