This course provides an overview of the methods and techniques you need to develop and implement a successful strategic marketing plan which is specifically suited to the needs of your business.

 

It will help you to communicate your strategy effectively and show you how to measure your results in line with key business objectives.

• Marketing tools and techniques

• Analysing the competition

• Target audience and positioning

• Price and promotion

• Current trends

• How to measure your marketing results

 

Benefits for the individual

 

 

Benefits for the organisation

 

• Measurable outcomes

• The ability to keep up to date with current trends

• Opportunities to identify key marketing objectives